RSS Advertising Age – Media

  • Facebook Just Lost a Big Battle to Google for Publishers
    Facebook hasn't lost the war against Google for publishers' content, but it looks like it's losing one fight. The company said Thursday that it's created a software extension that lets publishers easily transfer content formatted for its Instant Articles to the No. 1 competition for mobile readers in a hurry, Google AMP. AMP pages load […]
  • AT&T's DirecTV Now Online Service Said to See Growth Sputter
    AT&T's live online video service, DirecTV Now, has seen its growth stall in recent months, according to people familiar with the matter, raising questions about consumer demand for the growing number of new web-TV services entering the market. By the end of January, two months after its debut, the cable-like TV service had surged to […]
  • The Washington Post Gets Its Own Reddit Page
    The newsroom finally has a place on Reddit. Reporters and publications have long lurked around the internet's so-called front page, looking for underreported stories and a place to put links to their own. Because one of Reddit's top rules is no self-promotion, they've mostly been considered spammers. But now a select few media partners have […]
  • Watch Cartoon Pope Francis Roast President Trump
    Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Thursday, May 25: The first rule of Political Fight Club: don't body-slam a reporter while other reporters are watching (See No. 3, below). The first rule of Cable News Blowhard Club: When the going gets tough, the "tough" go on vacation (No. […]
  • Is the Sean Hannity Advertiser Revolt Bill O'Reilly All Over Again?
    That "Did Hannity do last show?" line is, of course, a reference to the fact that last month "The O'Reilly Factor" host Bill O'Reilly left for vacation -- and while he was away Fox News decided he wasn't coming back. (UPDATE: "Like the rest of the country, Sean Hannity is taking a vacation for Memorial […]
  • Watch the Newest Ads on TV From Pepsi, Grubhub, Macy's and More
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity […]
  • Golden Age of TV Shows Signs of Cracks as Some Channels Give Up
    For some TV networks, the Golden Age of Television is losing its luster. MTV, A&E and WGN are all cutting back on high-end productions after failing to attract big enough audiences in an increasingly crowded landscape. Their decision to retreat from non-reality series suggests a reckoning may loom for other networks and the studios that […]
  • Wait, What? The FCC Let Colbert Off the Hook and the Parents Television Council Is OK With It?
    Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Wednesday, May 24: Yes, Virginia, there are still magazine launches (see No. 5, below). Does the Trump administration understand basic math? No (No. 1). Yes, iris authentication sounds cool. Is it foolproof? No (No. 2). Yes, President Trump is still doing that […]
  • The New York Times' 'The Truth Is Hard' Campaign: Getting to the Story
    About 18 months ago, Meredith Kopit Levien and her team at The New York Times made a bold decision. "We needed to start thinking about The New York Times as a consumer brand, and take its power as a brand much more seriously," she says. As chief revenue officer, Kopit Levien understood that for The […]
  • Fight Club: Inside TV's 5 Most Fractious Time Slots
    ' Now that the upfront presentations are over and the last of the Tetris tiles of the 2017-18 broadcast TV schedule have locked into place, all that remains is to see how viewers receive the bounty of new fall shows. With 39 new scripted series slated to premiere in the coming season, the newcomers will […]

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