RSS Advertising Age – Media

  • Watch the Newest Ads on TV From Pizza Hut, Crest, JC Penney and More
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday. A few highlights: Pizza Hut plugs its new Hut Rewards program […]
  • Google, Like Facebook, Unfurls Subscription Tool for Publishers
    Alphabet's Google is developing new tools designed to boost subscriptions for news publishers. It follows a similar olive branch from Facebook to an industry that has seen the digital behemoths take over the online advertising market. Google's latest foray arrives on three fronts. The first is a revamp of its feature, called "first click free," […]
  • How Big Is Esports Really? Nielsen Attempts to Figure It Out
    Professional video gaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493 million industry in 2016, others said it was nearly twice as big. As for the audience, some say it's 85% male, others say it's 56% male. No one really knows. Nielsen […]
  • Ain't No Water in the Well: Turner's UEFA Deal Drains the Last of the Sports Rights Market
    Turner Sports on Tuesday became the latest programmer to kick the tires on an over-the-top streaming service, announcing that it will introduce a new venture next fall in conjunction with UEFA Champions League. In boosting the English-language license to the annual European soccer tournament from Fox Sports, Turner not only has set itself up with […]
  • Reddit Introduces Video Ads That Play Automatically
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  • Watch the Newest Ads on TV From Apple, Gucci, Aldi and More
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday. A few highlights: An Apple Music ad promotes a rising artist, […]
  • Print Topples the Confederacy
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  • Global Brands Are Taking More Control of Media Spending: WFA
    Global brands have tried to tighten control on media spending and reexamine their relationships with agency suppliers in the year since a bombshell report on media transparency from the Association of National Advertisers, according to a new survey from the World Federation of Advertisers. The research — released this week from the Brussels-based marketing association […]
  • ANA Pushes $50 Million Digital Media Pilot to Combat 'Ad-Tech Tax'
    After years of complaining about digital media fraud, brand safety and other problems, the Association of National Advertisers hopes to do something about it, starting a six-month pilot with what it hopes will be 35 marketers and more than $50 million in spending for 30 premium online publishers. The goals include better measuring how much […]
  • Not Even Twitter Knows When Brands Should Stop Tweeting
    You could take America's temperature on Twitter, and sometimes it's just too hot for marketing. This week, for example, is proving to be a risky time for brands to use Twitter to share a silly meme, playfully "clap back" at a customer or riff on a made-up holiday. The platform has been filled with outrage […]

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