Article Edited by Cameron Clinton. Written by Blake A-L Boyd.
Patricia Leonardo is not letting her age, or anything hold her back from accomplishing her goals. She is a sophomore student- entrepreneur at Indiana University- Bloomington, as well as a chapter founding member of Sigma Kappa sorority. Patricia is also openly grateful for the tremendous amounts of family support, that has led to her launching the Patricia Collection by NENA.
The Patricia Collection by NENA Cosmetics is the result of an idea that Patricia, her mother Angel, and Nena (founder/owner of NENA Cosmetics by Nena Brands, Inc.) had over the summer. The Patricia Collection by NENA Cosmetics is a 3- piece daily essentials release. It is also Patricia Leonardo’s debut into the beauty industry. The collection has been customized for teens – 25 year-olds by Nena. Nena is a 26 year veteran of the beauty industry, and has grown her cosmetics brand’s reach throughout the world. Nena’s NENA brand will be launching a new line of collections in Africa in 2017.
“I really enjoy mentoring,” Nena shared with me at the October 22nd launch event. During our sit-down interview Patricia spoke candidly of her relationship with Nena. Nena and Patricia’s relationship began around golfing. The two have maintained a positive connection since. When asked who her role models are Patricia stated her mother. Patricia spoke of how her mother’s relationship with Nena really helped get things off the ground.
“Trust. Trust, made collaborating with Patricia on her first collection easy for me.” That is what Nena made clear to me during our sit-down together.
A photo posted by PATRICIA LEONARDO (@yupitspatricia) on
(photo of Patricia (left) and Nena (right) together)